LA Zoo Rainforest- Integrated

An Interactive microsite, web banners, rich media, street teams, cut out masks, takeover pages, tv, print and radio were all part of the integrated Rainforest campaign. Each execution was designed to capture attention in a unique and engaging way. But more importantly, to educate and inform the audience of everything Rainforest of the Americas. These digital units are only part of the integrated campaign and won numerous awards. The campaign was also featured in Stuart Elliott’s Campaign Spotlight in the NY Times.