LA Zoo- TV
The idea this LA Zoo Rainforest campaign gets across is that when it comes to Cotton Top Tamarins and the other species of exotic animals of the rain forest, there’s no place like home — their home, that is, at the exhibit at the zoo, rather than at home with a typical family. These tv spots are part of an integrated campaign and won numerous awards. The campaign was also featured in Stuart Elliott’s Campaign Spotlight in the NY Times.