We created digital videos that were synced perfectly along consecutive digital boards on the 5 freeway South of LA. We made it appear as though Cotton Top Tamarins were leaping from board to board. It brought attention to the new Rainforest of the Americas exhibit at the LA Zoo and gave LA drivers something to enjoy during rush hour (for once). This is a mock up of the produced boards. This video is part of an integrated campaign and won numerous awards. The campaign was also featured in Stuart Elliott’s Campaign Spotlight in the NY Times.