Wonderbra- Times Square Spectacular

I was asked by a friend on the business to freelance some concepts for Wonderbra’s 10th anniversary. (Rough job, I know). After an exhaustive process that involved multiple agencies, strategies, and various other freelancers, they chose my idea. A massive Times Square board was built as well as print, bus sides, transits, and more. It was one of the highlights of my career. Hands down.